Ben & Jerry’s launches pillowcases made for the freezer
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Ben & Jerry’s has launched ‘Ice Dreams’, a limited-edition product drop turning the familiar cool-side-of-the-pillow ritual into freezer-ready pillowcases. Packaged inside bespoke ice cream tubs, the giveaway takes the brand’s ownership of all things chilled somewhere unexpected. Three 100% cotton pillowcases are styled around Cookie Dough, Phish Food and Half Baked, are designed to be […]
