Behind the scenes of a Tour de France broadcast with a difference: Rapport, rancour and a red book
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
The Athletic joined TNT Sports as they took their broadcast of the Tour de France on the road to a cafe in central London
