Behind the lens: Imruh Asha on authentically styling PUMA’s Suede campaign
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
For our second instalment taking you behind the scenes of PUMA’s Never Not Suede campaign, Dazed’s very own Fashion Director talks about his journey and building a story around the Suede


