Behind the Design: LUAR & Lunazul Tequila’s Moonlit Capsule
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
After offering a first glimpse at the LUAR x Lunazul Tequila capsule with a dynamic campaign shot between the streets of NYC and a field of agave, designer Raul Lopez exclusively took Hypebeast behind the design, talking through his approach to fusing their worlds and the partners’ shared dedication to craftsmanship.The highly-limited collection is tied together by the innovative use of agave leat


