Beer and banter with Jamie Vardy or the good old BBC: Who covered the Bundesliga better?
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
The ex-Leicester striker secured Bundesliga broadcast rights for his YouTube show. How did it stack up against more traditional coverage?
