Becoming by Max Cooper
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Released a few days ago, this is the official video for Max Cooper’s Becoming , directed by Brandon Eversole . It’s mesmerizing, trippy, and a little bit glitchy. The video is also notable for being so wide that it breaks YouTube’s desktop layout — anything less than stretching my browser window to the edges of my screen and I can’t read the left-most text under the video. Tags: Brandon Eversole ·
