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Beauty creators are thinking beyond viral videos

Glossy 16 September 2026 2h ago
Beauty creators are thinking beyond viral videos
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Viral beauty content can bring in an audience. On a panel at Glossy's Pop NYC event, four creators discussed the useful advice, personal stories and creative choices that help them retain it.
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