Beauty Briefing: With aluminum-free deodorants now commonplace, Curie wants to be known as a performance brand
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on deodorant brand Curie’s new look and how it fits into Walmart’s demand for more premium beauty. Additionally, fragrance influencer Funmi Monet launches her own perfume line, and Macy’s plucks a former Kering exec to take over Bluemercury.
