Beauty Briefing: Why the Estée Lauder Companies is moving some of its biggest brands to Shopify
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on the Estée Lauder Companies’ integration with Shopify as it seeks to make its operations more nimble. Additionally, Sephora makes the move to TikTok Shop, and OPI’s parent company files to go public.
