Beauty Briefing: Why legacy brands are doubling down on hero products
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand.
