Beauty Briefing: Why every beauty brand is collaborating with a soda
Culture Index
Score Breakdown
Relevance
21/25
Freshness
5/25
Authority
14/20
Brand Signal
3/15
Depth
12/15
5-Axis Cultural Radar
Some beauty consumers still haven’t forgotten the smell of their Dr. Pepper Lip Smackers of the 1990s. While Lip Smackers are long gone, thirty years later, there’s a new wave of soda-inspired lip glo

