Beauty Briefing: How far can Y2K nostalgia go?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
5-Axis Cultural Radar
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
