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Beauty Briefing: How far can Y2K nostalgia go?

Glossy 13 October 2026 2h ago
Beauty Briefing: How far can Y2K nostalgia go?
65
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
Relevance Freshness Authority Brand Depth
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
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