Beauty Briefing: How exclusivity is driving niche fragrance sales
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on how niche fragrance brands like Ex Nihilo are driving hype and creativity with limited-edition scents. Additionally, Bath & Body Works joins Ulta, and Sephora expands its quiet hours.
