Beauty Briefing: Fragrance layering makes its way to the mall
Culture Index
Score Breakdown
Relevance
15/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Why wear one perfume when you can wear two? As more U.S. consumers adopt fragrance wardrobes in place of a single signature scent, brands are finding ways to capitalize on the trend through discovery kits and single-note scents. That now includes mall stalwart Bath & Body Works.
