Beauty Briefing: Are you olive, cool or warm-toned? Why beauty consumers are obsessing over undertones
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on the online communities making undertones a main topic of conversation. Additionally, Tate McRae joins the celebrity fragrance market, and Sephora expands its footprint in the U.K. with a partnership with Marks & Spencer.

