Beauty Briefing: AI-developed fragrance molecules to be put up for auction at the World Perfumery Congress
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on AI-powered fragrance startup Osmo’s decision to auction off its patented fragrance molecules. Additionally, Estée Lauder invests in its North American fragrance portfolio, and a new SPF filter receives FDA approval for the first time in decades.
