Beats Catches Pikachu and Mimikyu for Its First Charm-Loaded Pill Speaker
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary Beats and The Pokémon Company International have teamed up on a special-edition Pill speaker dressed in Pikachu’s electric yellow and a grayscale take on MimikyuA set of bespoke charms, interactive packaging and a color-matched lanyard round out the collectible designUnder the costume sits the standard Pill hardware, including USB-C lossless audio, up to 24 hours of playback and IP67 dust
