Beata Rydbacken is taking over your feed, one big clip hoodie at a time
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
We sit down with the rising Swedish designer to discuss her viral big clip hoodies, working with Rosalía on the Lux Tour, plus Zara Larsson’s Coachella outfit that got lost in the post
