Beat the heat, drain the damp: why Chinese youth are turning to TCM
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
As China enters the peak of summer heat, an increasing number of youth believe they have found a solution to fatigue, oily skin, and low energy: qushi, or eliminating dampness from the body. Rooted in traditional Chinese medicine (TCM), the centuries-old concept of “dampness” dates back about 2,000 years to the Huangdi Neijing, one of the earliest foundational texts of Chinese medicine. Recently,
