BEAMS x Lacoste Turned the Iconic Crocodile Into a "BEAMS" Logo for the Label's 50th
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary BEAMS has teamed up with Lacoste on a matching Plaid Hooded Jacket and Plaid Pants as part of its 50th anniversary collaborationsBoth pieces use patterns made from scratch for the project, rather than reworked versions of existing Lacoste stylesA plaid built around Lacoste's sportswear look runs across both pieces, finished with a crocodile graphic spelling out "BEAMS" BEAMS and Lacoste ha
