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BEAMS Launches New Line APARTMENT MARK With a Limited-Time Pop-Up in Tomigaya

Hypebeast / 29 September 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

14/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

6/15

5-Axis Cultural Radar

BEAMS is launching a new project, APARTMENT MARK. To mark the debut, a limited-time pop-up will run at Outdated in Tomigaya, Tokyo, from Friday, October 9, to Sunday, October 25.APARTMENT MARK is a project envisioned as a fictional select shop tucked away in an apartment room. Setting a new theme each season, it curates and edits everything from original items and select brands to lifestyle and cu

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BEAMS Launches New Line APARTMENT MARK With a Limited-Time Pop-Up in Tomigaya

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