BEAMS and REI Co-op Revive a 1986 Archive Legend
Culture Index
Score Breakdown
Relevance
18/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary BEAMS and REI Co-op have reunited to reimagine the iconic Expedition Parka from 1986The collaboration fuses REI Living Archive heritage with a contemporary Japanese design perspectiveUpdated technical specs feature WINDSTOPPER by GORE-TEX LABS construction and 650-fill down insulation BEAMS and REI Co-op have joined forces once again to launch the BEAMS x REI Co-op Expedition Parka. Reachi
