“Be the Change.” On the Misattributed Origins of a Popular Slogan
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
“Somebody around here needs to change. And your name is Somebody.” –Elizabeth Gilbert, All the Way to the River * The most beloved resident at Westminster Village, a resort-style retirement community in Scottsdale, is probably a sulcata tortoise named Bruno

