BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
9/20
Brand Signal
0/15
Depth
4/15
5-Axis Cultural Radar
The creative agency gets its first makeover in 44 years, with typography embodying its founders, and motion design that plays with its famous projects and attitude.
