Battle of the Brands: Primark hits out at Skims with mobile billboard stunt

Primark’s latest stunt has played into a technique used by many brands, most predominately by Pepsi and Coca Cola. The two beverage firms are famous for snipping at each other and Primark’s newest billboard takes a page from their playbook. The budget retailer put a mobile billboard outside Skim’s new Regent Street flagship store, which...