Bath & Body Works has a successful holiday season on its wishlist. Can Zooey Deschanel help it deliver?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Like with many retailers, the holiday gifting period can be a make-or-break period for the fragrance and body-care company. And with increased competition in the mass market, a still evolving turnaround plan and macro economic pressures on shoppers, the stakes for the 2026 holiday season may be higher than ever.
