Bastet Sinks Its Teeth Into Luxury Oral Care
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Bastet is out to prove toothpaste can be a luxury product. Working with design studio Wedge, the oral care brand paired a 10% nano-hydroxyapatite formula with an aluminum tube pulled from an 1889 Parisian museum facade, proof there's still room in oral care for intention and craft. The post Bastet Sinks Its Teeth Into Luxury Oral Care appeared first on DIELINE .
