Bao’s BFF branding embodies the best of fast food and convenience stores
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
10/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Designed in collaboration with Hato, the brand design for the Bao founders’ new restaurant represents fast culture – and is also entirely open-source.
