Banking on bricks: entrepreneur builds a business case for recycling plastic waste
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Former investment banker Shervin Sharghy takes a practical approach to plastic recycling, first asking whether it makes financial sense before tackling the technical challenges. The founder of Hong Kong-based EcoBricks said the main obstacle to recycling plastic was often economic rather than scientific. Collecting, sorting, cleaning and processing waste plastic typically costs more than producing