Banijay Takes Immersive Experience ‘Luminiscence’ to Hamburg, Its Third German Location (EXCLUSIVE)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Banijay Germany is bringing the immersive experience “Luminiscence” to Hamburg’s St. Michaelis Church, in collaboration with French immersive producer Lotchi, the creator of “Luminiscence” and part of Banijay Live. Hamburg becomes the third German city, following Münster and Nuremberg, to host the experience, premiering on July 2, transforming the landmark into “a striking landscape of […]
