B&Q report reveals shoppers are prioritising ‘wellbeing and joy’ in home improvement
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
6/15
5-Axis Cultural Radar
B&Q today revealed that UK shoppers are increasingly treating their homes as ‘spaces for recovery, emotional wellbeing and togetherness’, in a shift that may well shape home improvement retail trends over the coming year. The retailer’s latest annual The Way We Live Now 2026 report found that nearly nine in 10 people, at 87 per...
