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Balenciaga is stealth-selling couture to its ready-to-wear customers

Dazed 01 October 2026 3h ago
Balenciaga is stealth-selling couture to its ready-to-wear customers
64
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
For his SS27 collection, Pierpaolo Piccioli took the principles of Haute Couture and applied them to everyday garments
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