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Bakery’s best work came from giving clients things they didn’t ask for

Ad Age 23 July 2026 2h ago
Bakery’s best work came from giving clients things they didn’t ask for
63
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
Relevance Freshness Authority Brand Depth
The Austin indie agency pushed its clients by starting with product, packaging, media and brand strategy before creative.
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