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Bad Bunny’s Residency Was an Economic Masterclass

Fast Company 03 August 2026 4h ago
Bad Bunny’s Residency Was an Economic Masterclass
62
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Puerto Rico has faced population loss, economic turmoil, and the devastation of Hurricane Maria. Then Bad Bunny and Rimas Entertainment wrote a new chapter. His 2025 album became Spotify’s most streamed of the year and won album of the year at the Grammys, but it was only part of the plan. On this episode of FC Explains, we look at how Rimas built a 31 show residency for Puerto Rico. Fans from mor
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