Backlash’s Katie Peake on why experiential retail matters to fashion now more than ever
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Backlash founder Katie Peake discusses the growing commercial role of pop-ups, the limits of AI-generated concepts and how brands can turn physical experiences into lasting customer relationships.
