Backcountry acquires Coalatree as it debuts brand incubator
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
The retailer, which bought cycling company Velotech in September, is looking for more partnerships with up-and-coming brands.
