Back-to-school season has become a summer-long event, thanks to an earlier Prime Day
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Amazon’s earlier Prime Day this year pushed back-to-school deals into June. With that, competing retailers including Walmart and Target joined in chasing budget-focused shoppers long before school starts.
