Back Market takes aim at tech updates with Downgrade Now
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Back Market has launched ‘Downgrade Now’, a new integrated spring campaign that pushes back against the endless pressure to upgrade. Running across TV, VOD, OOH, social and audio, the campaign presents the refurbished tech brand as a more human alternative to a culture shaped by optimisation and algorithmic sameness. Rather than focus on specs, it […]
