Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
Back Market calls out the “hidden costs” of producing new smartphones in a new campaign. The marketing drive centres on the question- Do you know how heavy your phone truly is? A 200g smartphone requires 266 kilograms of raw materials extraction to make. Current global consumption of smartphones means 319 million tonnes of upstream materials...
