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Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign

Retail Gazette 24 September 2026 19h ago
Back Market highlights ‘hidden costs’ of manufacturing new smartphones in latest campaign
58
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Back Market calls out the “hidden costs” of producing new smartphones in a new campaign. The marketing drive centres on the question- Do you know how heavy your phone truly is? A 200g smartphone requires 266 kilograms of raw materials extraction to make. Current global consumption of smartphones means 319 million tonnes of upstream materials...
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