Baccarat Rouge 540: How the cult perfume conquered pop culture
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Perfumer Francis Kurkdjian unpacks what has made his fragrance such a global sensation, why he will never make a scent inspired by a negative emotion, and the importance of staying humble
