Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Co-Founders Tina Mui and Jade Wong sought a balance between salon-quality results and scalp health.
