Autoglass turns its famous slogan into a road safety warning
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Autoglass has launched an out-of-home campaign that uses cracked windscreens to expose the hidden dangers drivers may be ignoring. Created by McCann Birmingham, the work gives a darker edge to the familiar “Autoglass repair, Autoglass replace” slogan. Each execution is seen from the driver’s point of view, with a crack in the windscreen obscuring a […]
