Authentic Brands Group Acquires Majority Stake in Drake's OVO Brand
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary Authentic Brands Group has acquired a 51% majority stake in Drake’s lifestyle brand OVOCo-founder Drake retains a 44% stake while Vince Holding Corp takes a 5 percent share and global licensing rightsThe strategic partnership plans to expand OVO's U S retail footprint and launch wholesale distribution in 2027 Authentic Brands Group has officially acquired a 51% majority stake in the intell
