Audika MD on the hearing aid retailer’s rebranded shops
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Hearing aid retailers Hidden Hearing and Amplifon UK came together to rebrand as Audika at the start of July, as they sought to strengthen the care they offered. It comes after Amplifon UK exited the UK market earlier this year and sold its 100 shops to Hidden Hearing, which is part of international healthcare group...
