Audemars Piguet Introduces Atelier des Établisseurs
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
To grasp the magnitude of the trio of pieces Audemars Piguet introduced during Watches and Wonders Geneva--together known as the Etablisseurs Collection--requires stepping back in time. From 1875 until the late 20th century, the Swiss watch manufacture operated as an etablisseur, a word (not easily translatable) that represents an organizing force behind a network of […]
