Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity
Culture Index
Score Breakdown
Relevance
10/25
Freshness
24/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales.
