At Prada, the Clarity of a Single – and Singular – Idea
Culture Index
Score Breakdown
Relevance
9/25
Freshness
22/25
Authority
18/20
Brand Signal
17/15
Depth
2/15
5-Axis Cultural Radar
For Spring/Summer 2027, a sharp focus on jeans – “the most universal garment” – proposed an aggressively narrow silhouette. Alexander Fury talks to Miuccia Prada and Raf Simons backstage
