At Malin + Goetz, tomato girl summer is still going strong
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
The New York-based fragrance and skin-care brand was early to the tomato trend with the launch of its Tomato candle in 2020. But even as the vegetal scent has spread to the mass market, Malin + Goetz is still finding double-digit growth in its Tomato franchise and its home scent category as a whole.
