At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
