At a town hall, Asha Sharma said Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming, as "Xbox needs to be our identity" (Tom Warren/The Verge)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Tom Warren / The Verge : At a town hall, Asha Sharma said Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming, as “Xbox needs to be our identity” — Xbox is Microsoft's gaming identity moving forward. … Xbox CEO Asha Sharma has had a busy week.
